The Global Angel Project Comes to Omaha

#OmahaAngelWings

We fell in love with the message and the look of the Global Angel Project by Colette Miller, so we brought it to Omaha the best way we can – on bus benches!

What Is It?

The Global Angel Wings Project is a spontaneous street art project first sprouting its wings in Los Angeles (City of Angels) in 2012. It was meant to inspire and remind humanity that we can be the good and the Angels of this Earth. Colette Miller, at first illegally and on the street, painted large wings for people to take photos with – there are now more than 25 wings in LA.

Wings have since been commissioned in Australia, Juarez, Mexico, Keyna, and along with the East and West Coasts of the USA. Colette worked with many charities such as the Free Arts for Abused Children, Paper and Fabric, LA Kitchen, Kayole Wings Miller Boxing club, Lifeguard Kenya, Children Uniting Nations and more.

 

In the video below, Colette talks about how the project went from an effort to relieve residents of Los Angeles of ad bombardment to the viral phenomenon started by people posing with the wings and shared the photos on social media.

Watch Around the Metro.

There are four sets of wings scattered around the city. When you find them, take a picture and let us know you found it with the hashtag #OmahaAngelWings. We’re excited to see all the Angels of Omaha! You can see tons of photos of the wings across the world via Colette’s Instagram.

Sources: The Global Angel Wings Project Facebook page, colettemiller.com

Bus Bench Advertising vs. Billboard Advertising

bus benches vs. billboards

When putting your advertising campaign together, it’s best to consider all outdoor advertising options and their pros and cons. Bus benches give your campaign high-impact graphics and visuals to help take your message further, just as billboards do. But they do this at a fraction of the cost of billboard advertising. When you compare the cost of bus bench advertising and billboard advertising it’s amazing.

Their Differences

Bus benches deliver your message in a targeted area of your choice and provide effective coverage where traditional billboards or other out-of-home advertising may be limited. There are a handful of ways bus bench advertising differs from billboard advertising; let’s discuss a few.

First, bus bench ads can go from concept to “on the street” in as few as 24 hours. This gives you the power to say what you want to say when you want to say it quickly.

Second, bus benches are located at street level, making them ideal advertising mediums and easily viewable to both drivers and pedestrians.

Lastly, bus bench ads can provide big, impactful coverage in specific geographic areas where traditional billboards are non-existent or restricted. Subsequently, geographic targeting can be used as the basis for targeting business to business or consumer demographics. We’re in a very mobile world and research shows that consumers are traveling farther than before, so it is wise to consider expanding your advertising to match their movement.

Cost Comparison

Bus bench ads are typically priced the same across all markets but vary depending on the location of the bench and length of the advertising contract. Whereas billboards can range from a few hundred dollars per month to tens of thousands a month, depending on their size, location, traffic volume, and length of your campaign.

The best way to compare cost-effectiveness between bus bench ads and billboards is by Cost Per (1,000) Impression – CPM. Bus bench advertising has an average CPM of $0.07, compared to the average $2.50 CPM of billboards. That’s 35 times less expensive for the same (1,000) impressions. So, you can save that money or advertise at multiple locations to maximize the impact of your campaign and gain more impressions.

Things to Consider

Bus bench advertising can piggy-back other out-of-home advertising options, like sport complex advertising, bus wraps, and billboards to create complimentary parts to your campaign – or used as a solo media platform.

If you have a smaller advertising budget, bus bench ads will give you more Return on Investment (ROI) while providing great market coverage. With 500+ high-traffic locations in Omaha, bus bench advertising offers a large audience to view your message throughout the day, so your ad will not go unseen.

In our fast-paced world, bus bench advertising is easily the most cost-effective way to deliver effective outdoor advertising for pennies on the dollar.

Watch for our next post for more ideas about piggy-backing outdoor advertising campaigns.
Sources: AllOut Media, Blue Line Media, Gaebler, Todd West Media, Creative Outdoor - October 2016