5/31/09 - 8/31/24

Outdoor advertising to [formerly] fit your needs.

What happened to the bus bench program?

LONG STORY SHORT
The Omaha Parks & Recreation Department chose the rules and city ordinances they wanted to follow regarding the current bus bench contract, so they could hand-pick an out-of-state and out-of-country, monopolistic company who will replace Omaha’s bus benches with anti-houseless, nonconforming designs. This company also ran bus bench advertising in Des Moines before OPRD’s Director made the move to Omaha.

On Tuesday, June 4, 2024 Omaha City Council met to review awarding the 2023 bus bench contract to a new vendor, Creative Outdoor Advertising, proposed by the Omaha Parks & Recreation Department (OPRD) – more than 16 months after this should have been done. Click the arrows in the sections below for more information on what is and has happened to bus bench advertising in Omaha. You can also watch or listen to the Omaha City Council Meeting video embedded at the bottom of this page.

Voice Your Concerns

To voice concerns about the new advertising program or non-compliant bus benches being installed, please call the Mayor’s Hotline at 402-444-5555, email hotline@cityofomaha.org, submit a report online, or use the buttons below.

Omaha Municipal Code Charter and General Ordinances of the City “Chapter 3 – Advertising, Article III. Bus Stop Benches”

Synopsis of what happened:

video of the 6/4/24 City Council meeting

Item 50 pertains to the bus bench advertising program. The video will begin playing at the 4:25 mark and the discussion of Item 50 ends at the 5:16 mark.

Meeting transcript & full details:

Feedback

Why Clients chose OBB

Our bus bench locations had effective daily traffic of up to 108,000 vehicles daily! All those impressions built the exposure needed for successful campaigns by each consumer simply traveling their daily commute as they pass by.

We had more than 500 bus bench locations throughout Douglas County. Our high-resolution graphics guaranteed impact as they are viewed just feet away from every passing car. With your message directly in front of consumers in their buying zone, our clients enjoyed the benefits of advertising that fit their needs.

Affordability

The cost-effectiveness of bus bench advertising is at the top of the pro column. Compared to other forms of advertising, the cost per ad is just fractions of a penny on the dollar. Just make sure to buy enough locations and ad time to make a difference.

Prime Placement

Benches are at street level, making them ideal advertising mediums for both drivers and pedestrians.

Precise Targeting

Unlike print or broadcast advertising, bench advertising can be targeted to specific geographic areas. Subsequently, geographic targeting can be used as the basis for targeting business to business or consumer demographics.

Route Repetition

Ads that are located on a stationary bench leverage the power of repetition for people who pass by them one or more times in their daily routine.

24/7 Coverage

Bench ads work for your business around the clock. Combined with multiple ads your business will always be top of mind for potential customers.

Community Support & Charitable Contributions

Community Support & Charitable Contributions •

Charities, nonprofit organizations, special causes, and public messages Best Buy Signs supported with the Omaha Bus Bench Program from May 2009 - June 2024

  • 24 Hours of Impact

  • 988 Suicide & Crisis Lifeline

  • ACLU Nebraska

  • Alzheimer’s Association

  • American Foundation for Suicide Prevention

  • Black History Month

  • Brain Injury Association of Nebraska

  • Breast Cancer Awareness

  • Charles Drew Health Center

  • Child Saving Institute

  • Children’s Hospital

  • Children’s Physicians

  • Christ Community Church

  • City of Omaha Human Rights & Relations Department

  • Citywide #BeKind Campaign

  • Clarkson College

  • Coalition on Human Trafficking

  • College of Saint Mary

  • Community 360

  • Consumer Credit Counseling Service

  • COVID-19 Awareness and Vaccination Information

  • Creighton University Heider College of Business

  • Creighton University Medical Center

  • Desert Ministries

  • DO Space

  • “Don’t Be a Litterbug”

  • Don’t Text & Drive

  • Donate Life Nebraska

  • Douglas County Health Department

  • Driving & Seatbelt Safety

  • Emmanuel Revival Pentecostal Church

  • Essential Pregnancy Services

  • Foodbank for the Heartland

  • Glad Tidings Church

  • Goodwill Omaha

  • Habitat for Humanity of Omaha

  • Hunger Free Heartland

  • Immanuel Pathways

  • Impaired Driving Prevention

  • Keep Omaha Beautiful

  • Kingdom Ministries

  • Knights of Columbus Council

  • Live Wise Coalition

  • MACCH

  • Mayor’s Hotline

  • Mental Health Awareness

  • Methodist Women’s Hospital

  • Midland University

  • Missing People and Children

  • Morning Star Lutheran Church

  • MOTAC

  • Mount Nebo Missionary Baptist Church

  • Mount Olive Lutheran Church

  • MUD

  • Narcotics Anonymous

  • National Blood Donor Month

  • NCAA College World Series

  • Nebraska Breast Health Navigator

  • Nebraska Children’s Home Society

  • Nebraska Department of Economic Development

  • Nebraska Early Development Network

  • Nebraska Epilepsy Walk

  • Nebraska Medicine

  • NOAH

  • Omaha Arthritis Walk

  • Omaha Black History Museum

  • Omaha Christian Academy

  • Omaha Community Foundation

  • Omaha Crime Stoppers

  • Omaha Firefighters Union

  • Omaha Gives

  • Omaha Healthy Start

  • Omaha Heart Walk

  • Omaha Lead Registry

  • Omaha Parks Foundation

  • Omaha Police Explorers

  • Omaha Reformed Church

  • One World Community Health Centers Inc.

  • Opera Omaha

  • Partnership 4 Kids

  • Project Everlast

  • Public Art Omaha

  • Saint Joan of Arc Church & Catholic School

  • Share Omaha

  • St. Gerald Catholic School

  • St. Pius X / St. Leo Catholic School

  • Statewide #NebraskaStrong Campaign

  • Suicide Prevention

  • Sunny Slope Church of Christ

  • “Support Local” Businesses

  • Teen Challenge of the Midlands

  • The Kim Foundation

  • United Way of the Midlands

  • UNO Recovery Community

  • Visit Omaha

  • Water Quality Month

  • Women’s History Month

  • YMCA

  • Youth Emergency Services